CONCEPT DEMO · made-up pizza takeaway · no real orders, calls or payments

PIZZA LUNETTAPIZZA TAKEAWAY · MADE-UP DEMO

Never miss an order when the phone's ringing off the hook.

An AI phone assistant answers when the team is busy, takes the order, reads it back and texts the customer a payment link. The kitchen only gets the order once it's paid.

About 30p per phone order

Per-call prices assume an average call of about 2 minutes. Card fees (Stripe, 1.5% + 20p) are separate and go to Stripe.

How it works

Four steps, no paper, no unpaid orders.

  1. Customer callsThe AI answers, says it's the pizza shop's automated assistant, and takes the order from the menu.
  2. Order read backSizes, half-and-half, deal, dips, address, total, time and allergies are all confirmed out loud.
  3. Payment link by textThe customer gets a secure card / Apple Pay link straight to their phone.
  4. Paid → kitchenOnly when payment clears does the order text through to the kitchen.

Listen to a sample call

An example call made with AI voices. The business and customer are made up.

1 min 23 s · tap any line to jump to it · phone-line version

  1. Hello, you're through to Pizza Lunetta. I'm Pizza Lunetta's automated ordering assistant. Is it delivery or collection tonight?

  2. Hiya. Delivery, please.

  3. No bother. What can I get for you?

  4. Can I get a large pizza, half margherita and half pepperoni, and a medium ham and pineapple.

  5. That fits our Double Deal: any large and any medium for twenty-two pounds. Cheesy garlic bread is two pounds fifty extra. Fancy one?

  6. Aye, go on then.

  7. Cheesy garlic bread it is. Any dips? Garlic mayo, or barbecue, seventy-five pence each.

  8. Two garlic mayo, please.

  9. Lovely. And what's the delivery address?

  10. 12 Rowan Drive. AB1 2CD.

  11. Thanks. And can I take a name and a mobile number?

  12. Megan Shaw. 07700 900456.

  13. Thanks, Megan. Any allergies I should pass on? The garlic mayo dip contains egg.

  14. Oh, my son can't have egg. Can you make the dips barbecue instead?

  15. No problem, two barbecue dips, and I've added an egg allergy note. So that's the Double Deal, a large half margherita, half pepperoni, and a medium ham and pineapple, plus cheesy garlic bread and two barbecue dips, to 12 Rowan Drive. That's twenty-six pounds, plus two fifty delivery, so twenty-eight pounds fifty, in about thirty-five minutes. I'll text you a payment link now, and the kitchen starts once it's paid.

  16. Brilliant, thanks.

  17. Thanks for ordering with Pizza Lunetta. Enjoy your pizza, Megan!

What gets texted

The customer pays first. Then, and only then, the kitchen gets the ticket.

PIZZA LUNETTAText message · 18:41
Hi Megan, thanks for calling Pizza Lunetta! Your order PZL-0612: 1 × Double Deal: large half Margherita / half Pepperoni + medium Ham & Pineapple £22.00 1 × Cheesy Garlic Bread £2.50 2 × BBQ Dip £1.50 Delivery £2.50 Total £28.50 Delivery to 12 Rowan Drive, AB1 2CD, about 35 mins.
Pay securely here DEMO pay.example/pizza/PZL-0612 Your order goes to the kitchen as soon as it's paid.

1. Customer's textOrder summary + payment link

→
£28.50 paid 18:42. Ticket released to the kitchen.
Pizza Lunetta OrdersText message · 18:42
🔔 NEW ORDER PZL-0612 · PAID ✅ £28.50 DELIVERY · due 19:20 1 × DOUBLE DEAL Large: half Margherita / half Pepperoni Medium: Ham & Pineapple 1 × Cheesy Garlic Bread 2 × BBQ Dip (swapped from garlic mayo) Customer: Megan Shaw, 07700 900456 Address: 12 Rowan Drive, AB1 2CD Allergies: ⚠️ EGG ALLERGY (son). No garlic mayo dip (contains egg)
Sent automatically after payment
Reply OK to confirm, or LATE 15 to text the customer a new time.

2. Kitchen's textSent only after payment

Pizza Lunetta is a made-up business. The menu, prices, times, customer, address and phone number are examples only (07700 900xxx is a range set aside for fiction).

What it costs

Simple pricing, no commission on the order.

AI phone ordering

About 30p per order
  • Calls average about 2 minutes
  • 15p a minute
  • Regular: £65 a month for 400 minutes (about 200 calls), about 33p a call. Busy night? Extra calls are just 15p a minute, and every extra call is another order
  • Large: £99 a month for 800 minutes (about 400 calls), about 25p a call
  • Large works out cheaper if you take more than about 313 calls a month

Card payments · Stripe

1.5% + 20p
  • per standard UK card payment (2.8% + 20p for premium UK cards)
  • No setup or monthly fees
  • On the £28.50 example order: about 63p

Separate from the above, and it goes to Stripe. stripe.com/gb/pricing

For comparison · Just Eat

14% or 30% + VAT
  • Just Eat's own example on a £20 order: £3.36 commission when you deliver
  • £7.20 when Just Eat delivers

From Just Eat's partner sign-up page, checked 22 Oct 2026. Your own agreement may differ. restaurants.just-eat.co.uk

Prices checked 22 October 2026 and may change. Actual cost per order depends on how long each call takes.

More sample calls: The Brass Haddie (chip shop) · Spice Corner (Indian takeaway) · Lucky Bamboo (Chinese takeaway) · Copper Spit Grill (kebab & burger shop)